Aesthetic Revolution: A Choice

Source: Unknown Artist

Source: Unknown Artist

Aesthetic Revolution is the radical idea that choice isn’t influenced solely by commerce.

Discovering the details of aesthetic discrimination, we find division within female unity, distracting her from her greatest asset, her ability to make the choice. Social proof, leads to prevalent biases which left unchecked, only perpetuate the current state of affairs. Our biological responses relate to beauty as a reward; what is beautiful is also pleasing. The beauty bias paired with our neurological responses to beauty are powerful, yet, we can change the narrative surrounding the prevalent biases, and from aesthetic discrimination create an aesthetic revolution. 

Neurological responses to beauty create the beauty bias. Certain areas of the brain respond automatically to beautiful objects, or faces, babies before three months old look longer at more beautiful faces, and in adults, beautiful images evoked greater neural activity than not beautiful images. Evolutionary arguments for the importance of beauty often emphasizes its importance in mate selection. Mate selection is a utilitarian goal and the argument is that the features that signal a desirable mate are the features we regard as beautiful. 

The beauty bias creates prevalent social constructs, that are supported by commerce. 

Physically attractive people are perceived to have more fulfilling lives, personal relationships that are the definition of perfection, and are perceived to make a salary that would make the an heiress cry. Alluring individuals tend to be more assertive, feel entitled to better treatment and never wait more than an average of three minutes. Perfected images on every magazine and publication with an attractive female presenting a beauty product that will make you look like aging is a myth, all feed into the fiction of commerce and physiology of our reward systems.

What is beautiful is good, we’ve learned. Then change the definition of beauty. Social constructs can be restructured, such as  the renovation of a classic building, or a restoration of a marble stature. The passing of time can make an image more beautiful of absolutely repulsive. As the passing of time has proven, women can tell commerce what they want, how they want it, and what they want out of it. Social constructs exist only when we choose to identify with them. 

Choice is key. Influence and personal choice, are rarely without an inspiration. When our inspiration comes from within us, the inspiration we find becomes more genuine, and commerce then becomes led by an educated populous.  What begins to happen is the one sided conversation between us and the magazine that sells us on sexual positions to make our man happy, turns into a dialogue of what might empower a woman to purchase a better brand, give herself more luxury, and make better financial decisions. 

Biases, recreated in the image of true beauty within a dialogue of a more meaning filled, educated femme fatale, empower a populous that have had the silk scarf removed from their eyes.  Illusion of a difference in choice is not longer a factor, the illusion of difference fades, and what remains is the truth of personal beauty, which presents as diversity. 

Diversity that exists within each individual is more powerful than that of any perfected image, blossoming a unique collective image of a graceful aesthetic revolution.  

The patriarchy ceases to exist, the rifts between the femmes healed and the fight won, with the power of choice restored to the educated populous who finds the greatest inspiration within her inner femme fatale.

From a Master Stylist,

C

XOXO


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